Shift 22 is a boutique consultancy that partners with product-oriented companies to align strategy, sharpen go-to-market, and build the operational foundation for lasting growth.
With over two decades of leadership in the IT and telecom sector, Lejla founded Shift 22 to help ambitious companies navigate the complexity of scaling — from product strategy and market positioning to organizational design and customer success.
As a former Chief Product Officer in a global telecom environment, she brings hands-on experience in building and scaling products across international markets. Her work spans supporting executive teams in healthcare, telecom, and technology — always focused on turning strategic vision into operational reality.
Lejla is a recognized voice in telecom, product strategy, and digital transformation — sharing insights on global stages and in leading industry publications.
We partner with leadership teams to solve the hard problems that come with growth — aligning product, market, and operations.
Define and refine your product vision, roadmap, and positioning to create real differentiation in competitive markets.
Craft GTM plans that connect your product to the right customers through the right channels — with clarity and conviction.
Structure teams and processes to support scale — aligning roles, responsibilities, and workflows for operational clarity.
Strategic counsel for growth-stage companies tackling the operational and strategic challenges of scaling internationally.
Build and optimize your BD function — from pipeline strategy and partnerships to customer success frameworks.
Design customer success processes that drive retention, expansion, and long-term value across your client portfolio.
Shift 22 brings domain knowledge earned through years of operating in complex, regulated, and fast-moving industries.
BSS/OSS capabilities, product management, and digital transformation for telco operators and platform companies.
Supporting healthtech scale-ups in product positioning, international expansion, and building foundations for growth.
Guiding B2B SaaS and enterprise tech companies through GTM strategy, product-market fit, and scaling operations.
Partnering with growth-stage companies to navigate the shift from startup agility to scalable, structured operations.
Every engagement starts with understanding where you are, defining where you want to go, and building the bridge between the two.
Deep-dive into your business to understand the current state — market position, team dynamics, product landscape, and growth blockers.
Co-create a strategic roadmap that aligns product, GTM, and operations around your growth objectives and market opportunity.
Roll up our sleeves and work alongside your leadership team to implement, iterate, and build lasting operational capability.
Lejla regularly shares perspectives on product strategy, growth, and the evolving tech landscape.
Whether you're navigating a scale-up challenge, entering new markets, or rethinking your product strategy — let's start with a conversation.
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